Welcome to My Portfolio

Digital Marketing Work & Experience

This is a collection of my work in digital marketing, including social media content, campaign strategy, and data-driven projects. Each project highlights my ability to combine creativity with strategy to drive engagement and results.

Featured Projects

Social Media Strategy — Manasquan Bank

Created and optimized social media content, generating 7,600+ average views per post and over 120,000 views on top-performing videos while increasing engagement and brand awareness.

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Pi Beta Phi sorority crest showing an angel with wings resting on clouds inside a circular emblem.

Recruitment Marketing Strategy — Pi Beta Phi

Assisted with creating social media content and curating a feed that aligned with the chapter’s visual identity and overall marketing strategy.

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ProspectU — Social Media Campaign (Award-Winning Project)

Developed as part of my MKT385 course, ProspectU was a nonprofit concept created to support prospective University of Miami students through engaging and informative social media content. As part of a team, I contributed to content creation and feed curation, ensuring alignment with our brand identity and messaging.

Our campaign successfully built a strong social presence and was recognized as the winning project in the course.

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ProspectU branding graphic with green text over a curved orange banner on a light background.

Data-Driven Marketing Analysis

Conducted a data-driven marketing analysis for ProspectU, evaluating content performance, audience engagement, and overall campaign effectiveness. Used insights to inform content strategy and optimize engagement across platforms, contributing to the campaign’s success.

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Featured Projects